Shop live with confidence.
Whatnot is the marketplace where sellers go live, show products up close, and answer your questions in real time before you buy. Shopping this way is more fun—and more human. Trust is built in the open here, backed by the systems, protections, and teams we've put behind it.
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How we support sellers
Starting a business and selling live means putting yourself out there, and we've built Whatnot to back you up. When things go wrong outside your control (like carrier failures or chargebacks) Whatnot handles it, and we share the cost when a dispute is genuinely unclear. Account Health helps you keep your business on track by showing how you're performing across shipping speed, order fulfillment, and policy compliance, so you know where you stand.
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How we protect buyers
Every eligible purchase is backed by Whatnot Buyer Protection. You're covered if an item doesn’t arrive, arrives damaged or isn’t what the seller described.
Watch products and sellers on camera and ask questions before purchasing.
Sellers are verified before they can sell and ship on Whatnot.
If an eligible purchase doesn’t go as expected, Whatnot Buyer Protection is there.
See more than a photo
Most online shopping asks you to trust only a photo and a description. Live shopping is more transparent: you can see your next purchase up close, ask questions, and get answers instantly. Sellers build reputations in public, one show at a time.
That visibility is the first layer of how trust works on Whatnot. Everything else — our policies, our protections, our team— is built on top of it.
The team behind it
Live shopping is still new for a lot of people, and we want it to feel good from your first show. To help with that, roughly one in three people here work in Trust and Safety, setting the rules for what's allowed, building the systems that enforce them, and helping buyers and sellers when something's off. And every Whatnot employee buys on the app, goes live as a seller, and pitches in on support, so we know the experience from the inside out.
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What's new in trust at Whatnot
From policy updates to new features, catch the latest on our blog.
Frequently Asked Questions
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Whatnot launched in 2019. We started with collectibles like sports and Pokémon cards, and now span more than 250 categories, including fashion, sneakers, beauty, plants, and home goods.
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Whatnot is the largest live shopping marketplace in North America, the UK, and Europe. Today our sellers operate in the UK, the US, Austria, Australia, Belgium, Canada, France, Germany, and the Netherlands.
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Sellers must be 18 years or older, complete verification, and follow our Community Guidelinesthat cover everything from how to conduct shows to how quickly orders need to ship. For categories that require more expertise, like Luxury Bags & Accessories, sellers are required to apply and receive additional approval to sell.
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Yes. Every seller verifies their identity through our leading third-party identity partner and clears a check against risk signals before they're approved to sell live. Some categories – like Luxury Bags & Accessories or Wholesale – require additional approval on top of that.
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Items that don't arrive, arrive damaged, or aren't what the seller described. We partner with Entrupy and Real Authentication to help sellers pre-authenticate before items go up for sale.
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Tap ‘Report’ on any listing, live show, profile, or DM. Our team handles reports around the clock.